Saturday, June 11, 2022

"Repetition" by Information Society

Song#:  3849
Date:  04/01/1989
Debut:  94
Peak:  76
Weeks:  6
Genre:  Synthpop

Pop Bits:  This band's self-titled debut album contained a pair of Pop Top 10s including the #9 second single "Walking Away." Both hits utilized snippets of dialog from the Star Trek TV series, but that wasn't the case with this third single. Opting to go the ballad route, this song was pushed out. It didn't catch on nearly as well and would only spend a few weeks in the bottom quarter of the Pop chart. The album had already peaked at #25 and gone gold. Unfortunately, this single didn't help to further sales.

ReduxReview:  I totally understand why the label went with this ballad instead of another upbeat banger. It was a nice song, but I think it was a little too plodding and low-key to be a radio hit. I was kind of irritated that the urgent track "Tomorrow" wasn't pushed out. With its soaring chorus, I thought it was an obvious single and might have had a chance to get the band a third Top 40 entry.

ReduxRating:  5/10

Trivia:  After leaving Information Society in 1993, the band's main songwriter, Paul Robb, would take his music to other mediums. He began writing music for TV shows such as MTV's The Real World. That led to Robb doing his first film score for South Park creators Trey Parker and Matt Stone's 1997 superhero sex comedy spoof Orgazmo. Then Robb was hired to create music for a series of BMW TV ads that aired in '97 and '98. His techno scores would earn him two Clio Awards - sort of the Oscars of the advertising world. He would then go on to do more scores for ads along with music for TV shows like Cartoon Network's 2013 series Level Up. Meanwhile, he continued to record his own projects including solo efforts and ones under his alias Think Tank.


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