Saturday, December 30, 2017

"Lost in Love" by New Edition

Song#:  2270
Date:  03/30/1985
Debut:  77
Peak:  35
Weeks:  14
Genre:  R&B

Pop Bits:  This vocal group broke through on the Pop chart with "Cool It Now" (#4), the first single from their self-titled second album. A second single, "Mr. Telephone Man," nearly made the Top 10 getting to #12. Hoping to keep the momentum going, this third single, with lead vocal by Ralph Tresvant, was issued. Although it wasn't nearly as popular, it did become their third Top 40 Pop entry. At R&B the single became their fifth Top 10 hit getting to #6. The hits helped the album reach #6 at Pop (#1 R&B) and go double platinum. It would be their only album in the 80s to break into the Pop Top 10.

ReduxReview:  This isn't too bad of a ballad, but it's nearly too AC-ish for the group. Tresvant's teenage voice just doesn't sound right on the tune. In fact, I found his vocal a bit annoying and distracting. It wasn't the right fit. The song needed a deeper, more mature voice to sell it. As-is, it sounds like a kid trying to cover a Peabo Bryson tune. It just doesn't work for me.

ReduxRating:  4/10

Trivia:  Although only three singles from the album reached the Pop chart, two more songs from the album would would dent the R&B chart. "Kinda Girls We Like" wasn't necessarily promoted as a follow-up, but it got issued as a 12" single and got enough airplay to get it on the R&B chart at #87. The track "My Secret (Didja Gitit Yet?)" was pushed out as a single and it was able to reach #27 at R&B, however it failed to generate interest at Pop and it bubbled under the chart at #103. That song was co-written by Dick Eastman and Bobby Hart. Hart was a part of the famous writing team/recording duo of Boyce & Hart. That duo wrote several songs for the Monkees (including the #1 "Last Train to Clarksville") and even had a hit themselves with the #8 "I Wonder What She's Doing Tonight" in 1967. In later years, Hart began writing with Eastman. In addition to "My Secret," they also had success co-writing "Dominoes," which was a #14 hit for Robbie Nevil in 1987.


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