Friday, June 2, 2023

"Never 2 Much of U" by Dino

Song#:  4138
Date:  12/16/1989
Debut:  96
Peak:  61
Weeks:  9
Genre:  Pop

Pop Bits:  After a fourth single from Dino's debut album 24/7 was able to make the Pop Top 30 ("Sunshine," #23), his label took a chance and decided to push out a fifth single. This next track was selected, but it really didn't do much to boost Dino or the album. The song would be unable to crack the top half of the Pop chart and it would do nearly the same at R&B (#69). Regardless, Dino's debut album was a success peaking at #34 and going gold.

ReduxReview:  With its Prince-like spelling, I figured this would be some kind of Minneapolis style jam. However, it was a more meditative mid-tempo soul-leaning tune a la George Michael. The track contained little production techniques/enhancements to boost the tune, which was needed as the song wasn't all that interesting or memorable. It probably wasn't the best decision to shove this out, but you can't blame them for trying.

ReduxRating:  4/10

Trivia:  In 1990, Dino would issue out his second album Swingin'. Its first single, "Romeo," would end up becoming Dino's highest peaking on the Pop chart getting to #6. It would also reach #35 Dance and #69 R&B. Unfortunately, the LP's next single, "Gentle," would halt at #31 Pop/#31 R&B and that result would do little for album sales. Without a string of chart singles, the LP then would only peak at #82 and miss out on going gold. It then seems that Dino would be left off of the Island Records roster. He'd sign on with the Atlantic offshoot label EastWest and release a third album in '93 titled The Way I Am, but it came and went to little notice save for the #27 Pop single "Ooh Child," which was a cover of the 1970 #4 Pop/#14 R&B hit by The Five Stairsteps. With his time in the sunshine done, Dino would then step behind the scenes and mainly work writing and producing for other artists.


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